Welcome to Siteoscope, the all-in-one web performance tracking tool! In this tutorial, we’ll walk you through the different sections of your Siteoscope Dashboard.
This guide will help you navigate your Siteoscope Dashboard. Each component plays a specific role in the day-to-day metrics you need to monitor for your own website, or your client’s website. Let’s get started.
WHERE TO FIND YOUR DASHBOARD
Each website you oversee with Siteoscope gets its own Dashboard, which gives you a general overview of key metrics that measure your website’s performance.
How to get there:
- Login to your Siteoscope account.
- Click on the website you want to view.
You will now be able to see your dashboard as in the screenshot below.
Let’s introduce you to the various snapshots available in your Dashboard and their particular functions.
The date range drop-down allows you to choose the time span of data your dashboard displays. There are 4 date ranges you can choose from:
- This Month
- Last Month
- Last 7 Days
- Last 30 Days
Important: Setting the date range in your Dashboard will not change the date ranges in your various reports. You have to set date ranges individually for each report you view.
The Notifications section displays your recent account activity.
Our team is currently working on improving this section by including:
- Custom Alerts: This will allow you to set custom alerts when certain events take place in your account, traffic and more.
- Important Information: You will be alerted automatically when certain events take place in your account, traffic and more.
Siteoscope calculates your Visibility Score based on your keyword rankings. The Visibility Score is determined by your website’s position in a Search Engine Results Page (SERP) when a user makes a query. The higher the score, the more visible you are on Search Engine Results Pages.
This section displays the results of our SEO Analysis of your website.
The four technical optimization requirements we analyze are:
- 301 redirect: A 301 redirect is used to send users and search engines to a different URL from the one requested originally. In the process 90-99% of the link juice will pass to the new URL. A 301 error can therefore cause major damage to your SEO efforts. It's very important to make sure that there are no 301 errors on your website.
- Sitemap: In order for Google to be able to crawl your entire website, you need to have a sitemap installed. A Sitemap is one page on your website which contains a link to every page on your website, and therefore makes it easy for google to crawl every page on your site. Siteoscope checks to make sure that your sitemap is visible to Google.
- Robots.txt: Your robots.txt file talks directly with the Google Crawler, instructing it to take certain actions, like to not crawl your website. Siteoscope makes sure that this file is setup correctly.
- Malware: When Google detects Malware on your website, they will identify your website as infected in the search results. Siteoscope notifies you of malware issues on your website so that you are able to rectify infections immediately and prevent any damage to your SEO efforts.
This data reflects a summary of 3 aspects regarding your Website Speed:
- Score: A score for desktop and mobile that is based on server response, server wait time and the amount of time your website takes to load.
- Issues: The number of problems found is displayed.
- Fixes: We list the ways you can solve the identified issues, and order it from the most impact on website load time to least.
This section provides quick access to the latest Executive Summary report generated for your website.
From here you can easily download your report.
Here you can view your website as it was last seen online along with the date of the latest snapshot taken.
The Google Analytics section contains a quick traffic breakdown with:
- Traffic Volume
- Traffic Type
Your Dashboard gives you a glimpse of your top 10 performing keywords as well as the following statistics:
- Rank position changes
- Week and month to date changes
- Search volume
- Ranking trend
This data allows you to track the effectiveness of your SEO strategies.
KEYWORD RANKING SUMMARY
This section displays a broad overview of your keywords rankings. The number in the top right hand corner, indicates the number of keywords that are ranking today.
KEYWORD LABEL SUMMARY
This section displays a broad overview of your keyword rankings sorted according to the labels you assigned your keywords. Learn more about labels in the Knowledge Base.
We aggregate and display the number of times your brand was mentioned online, both with and without links. Use this data to find potential link-building opportunities.
Pro Tip: Note that a good SEO strategy strikes a balance between linked and non-linked brand mentions.
The Dashboard displays your Facebook analytics at a glance, including:
- Total Likes split by Demographic: This is counted across all time.
- New Likes split by Demographic: Relevant to the time period selected.
- Weekly Impressions: How many times your post was displayed.
- Weekly Engaged: A score calculating the number of likes, comments, and shares on your Facebook Page for the week.
Here we display a quick snapshot of your Twitter profile, which includes the following data:
- Tweet Count: The number of tweets posted by your profile.
- Total Followers: The amount of other Twitter profiles following your profile.
- Change in Followers: We display if you have gained or lost followers during the time period selected.
- Following: The amount of Twitter profiles you are following.
- Listed: How many lists your Twitter profile has been added to.
- Total Tweets: Amount of tweets created by your profile across all time.
- Latest Mentions: Latest Tweets that mention your username anywhere in the body.
In this section we display your Backlinks Analysis at a glance, including:
- Total Backlinks: The amount of websites that link to your domain.
- Citation Flow: A Score from 1 - 100 which indicates how influential your domain is based on the number of websites that link to it.
- Referring IPs: The number of unique IP addresses linking to your domain.
- Referring Subnets: The number of subnetworks linking to your domain.
- Referring Domains: The number of domains linking to your domain.
This section gives an overview of your competitors total backlinks and referring domains.
GOOGLE WEBMASTER TOOLS/SEARCH CONSOLE
Here we graph the amount of errors experienced by your website over the chosen period of time.
This concludes the guide to your Siteoscope Dashboard.
If you are looking for in-depth guides on all the modules available in Siteoscope, please search our Knowledge Base or chat to your Project Manager.
Click here to get access to the Getting Started Guide.
Updated on 29 February 2016