We’ve upgraded Siteoscope’s Keyword Tracking! In this article, we’ll guide you through the process of setting up Enhanced Keyword Tracking on your Siteoscope dashboard.

What’s New?

With Enhanced Keyword Tracking, you can now use Siteoscope to track your keyword rankings on Yahoo! and Bing. Now, you can monitor your SEO campaigns across all the major search engines and get an even broader view of your website’s performance.

 Important: Geographical Targeting for Yahoo! or Bing coming soon!

Let's Get Started

Keyword Research

  1. What words best describe what your website is about? If the purpose of your website is to promote your business, write down a list of all the products and services you offer.
  2. Next, put yourself in your audience’s shoes. Think of the words and synonyms, variations, and related words or concepts they might use to describe your products or services. Write those down, too.
  3. Lastly, add localisation to your keywords, e.g. the city where your office is located or where you do business.

Here’s an example:

Let’s say you’re putting up an Online Stationery Shop, and you deliver these products to customers in New York City.

  1. List down your products and services:
    • online stationery shop
    • pens
    • paper
    • scissors

     Pro Tip: Don’t Add Your Brand/Company Website Name as a Keyword: Unless it also happens to be a relevant keyword, don’t include your brand, company, or website name in the list of keywords you track. Remember, the aim of an SEO campaign is to attract people who are interested in your type of website or business but don’t know about yours. Users entering your brand, company, or website name are already looking for you, so it’s better to spend that tracking credit on another keyword.

  2. Add the synonyms and variations to your list:
    • online office stationery shop
    • bic pens
    • A4 paper sheets
    • left hand scissors
  3. Add localisation to your list:
    • new york city online stationery shop
    • new york city pens
    • new york city paper
    • new york city scissors
    • new york city online office stationery shop
    • new york city bic pens
    • new york city A4 paper sheets
    • new york city left hand scissors

     Pro Tip: Use Local Languages: Localization isn’t just about adding the name of a city or a country before keywords. Users from a particular country will likely search keywords in their own language or dialect. Adding that language’s equivalents of your keywords will help you be more relevant to these users.

  4. The keyword list now looks like this:
    • online stationery shop
    • pens
    • paper
    • scissors
    • online office stationery shop
    • bic pens
    • A4 paper sheets
    • left hand scissors
    • new york city online stationery shop
    • new york city pens
    • new york city paper
    • new york city scissors
    • new york city online office stationery shop
    • new york city bic pens
    • new york city A4 paper sheets
    • new york city left hand scissors

    Worried your list isn’t as long as the example above? Don’t worry. Siteoscope will help you build on your list by suggesting other relevant keywords you might want to track.

     Pro Tip: Choosing the Right Keywords: Stumped? As the owner or marketer of your website, you already have the building blocks for a great keyword strategy. Enter the keywords that you think your audience would to find a website, business, or company like yours. From this initial list, Siteoscope will suggest keywords based on up-to-date data gathered by our proprietary ranking technology.

You can now begin tracking your keyword rankings.

Add keywords for Siteoscope to track:

The amount of keywords you can add to your account is also dependent on the plan you’re on.

 Important: The tracking credits you are allotted based on your plan are for your entire account, not a single domain. If you are on a Basic Package, you have 150 tracking credits to use across all your domains. Use them wisely!

Here's an example:

John is on a Basic Package which allows 3 websites to be added to his account with 150 tracking credits.
He adds 3 keywords to track his first website, domain1.com.
Three tracking credits have now been deducted from his account.
John now has 147 tracking credits available.
He decides to add 5 keywords to his second website, domain2.com.
Five tracking credits have now been deducted from his account.
John is now left with 142 tracking credits available in his account.

Log in to Siteoscope >Choose From Your Domains> Settings > Keyword Rankings

  1. Choose your Search Engine and Country to target. With the Enhanced Keywords Feature, you can now choose to track keywords from other search engines like Bing and Yahoo.
  2. Add your list of keywords in the “Input Keywords” box.
  3. Optional: Add a label to your keyword list. If you’re tracking a lot of keywords, you can group them under labels to manage them better.
  4. Optional: Set Geographical Target. This feature can be used if you are targeting a city, province, region or state in your country. More about this in our Nuts and Bolts Guide
  5. Click “Add Keyword”. Your keywords will now appear on the right hand side of your screen.
  6. Click “Save Changes”.

 Pro Tip: Labels aren’t just for organizing: Try grouping related keywords under one label, so that you can immediately see which keyword groups you’re performing well in, and which you need to work on.

 Important: In order to add the same keywords to a different Country or Search Engine, simply repeat the above process.

Build your keyword list

You can now build on your keyword list by adding Siteoscope’s suggested keywords to your list.

  1. Click “Suggested Keywords”.
  2. Go through the list and select keywords that are relevant to your business.
  3. Click “Save Changes”.
 

 Important: Check back regularly to add more suggested keywords to your list.

 Important:  We recommend adding the suggested keywords to all the Country Search Engines you are targeting.

 

Click here to get access to the Getting Started Guide.

Updated on 19 February 2016